Firefly Around-Car Products

and Experiential Strategies

Strength in Strategy

Coordinated Swarms

For a high-impact presence in a key areas, deploy a Firefly multi-vehicle takeover on a strategic, customized route with 100% SOV (Share Of Voice) to make lasting impressions where they matter most.

Street scene with pink taxis, pedestrians, historic buildings, and a pink carpet in New York City.

Complimentary Transportation

Elevate the customer experience with free rides! Pair this with Firefly's on-car products or a rewarding interior activation. Delight your customers and create unforgettable moments that leave a lasting impression from point A to point B… and beyond.

Woman standing outside an orange taxi, partially visible, next to a Nexo autonomous vehicle with a large digital sign on top, at a park or sports field.

Brand Ambassadors

Distribute, educate, promote and deliver a concierge product experience, allowing consumers to enjoy the best of your brand.

A group of people waiting in line to get into an orange Uber vehicle at an outdoor event, with some staff members wearing orange shirts promoting Toast. The scene includes background signs for passenger loading zone and rideshare pickup area, and people dressed in business casual and casual clothing.

Retargeting

Amplify your impressions by retargeting exposed consumers immediately or reach them later across multiple devices. Choose to retarget within minutes or deploy omni-channel retargeting after 2+ days across mobile, web and OTT.

Power in Products

3D Animated Holograms

Impressive 3D projection technology tells the brand’s story through animations that emerge out of the Digital Top. Bring unmissable holograms to eye level on busy streets to captivate viewers.

Bright Times Square billboards and digital screens, with the Statue of Liberty prop and a digital sign with children, advertisements, and a crowd of people.

Branded Pedicabs

Support an event or a product launch with a pedicab fleet “swarming'“ a location and offering rides to boost impact of the campaign. Delight consumers with an environmentally-conscious solution to navigate a city’s most congested areas.

A line of orange Volkswagen cars equipped with surfboards on their roofs, likely part of a surf rescue or safety team, driving on a city street.

LED Digital Trucks

Stand out from the crowd with the option to run a video or static image on a high-impact LED digital screen. This is the brightest and boldest way to engage audiences!

A blue Dr. Jart+ skincare water cream truck with people queuing and interacting outside, on a city street with tall buildings.

A bicycle with a passenger cart carrying a man, a child, and a woman on a city street with pedestrians and cyclists.

Vehicle Build Outs

The ultimate wrap upgrade; pairing eye-catching 360º vehicle branding with fully bespoke build-outs of all kinds. Add in swarms and sampling to deliver advertising that’s sure to leave a lasting impression.

Electric billboard on a city street with palm trees, surrounded by buildings, displaying an advertisement for cryptocurrency with the text "Are you really focusing on the future?" and a Bitcoin symbol.

Branded Food Trucks

The opportunity to associate your brand with a moment of enjoyment. Branded food trucks are a multi-sensory approach to engaging consumers. They see the full exterior wrap, taste product samples, and listen to custom messaging with our audio capabilities.

Velocity Projection

Laser technology fuses with automotive ingenuity to create the illusion of motion as your brand’s message is projected alongside passed buildings on a custom route.