Measurement & Attribution

MEASURING ADVERTISING IMPACT

Firefly's measurement and attribution solutions transcend traditional Out-of-Home (OOH) metrics, providing precise conversion insights and heightened engagement through retargeting.

We challenge the idea that OOH's only value lies in reach and frequency by delivering impactful campaign insights from media deployed on our mobile formats. Utilizing extensive tracking technologies, location data, and collaborations with leading measurement providers, Firefly offers comprehensive ad effectiveness research to optimize marketing strategies throughout the entire consumer journey.

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Select campaign objective / targets

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Activate the campaign with selected attribution studies

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Choose the most critical conversion metrics for tracking

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Receive benchmarked execution results

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Revise and reactivate based on results

Firefly has a variety of reporting and measurement services to quantify real business results such as brand awareness, website, online purchase, and foot traffic conversions.