Firefly’s Iconic NYC Cameos

Whenever we watch movies or TV series set in New York City, Team Firefly plays a fun little game we call Spot the Firefly cameo. Because shortly after we rolled out Firefly car top displays on NYC taxis and rideshare cars, we realized that pretty much any show that features scenes shot on New York’s busy streets is very likely to include a Firefly cameo. (Not to mention all the social media posts about celebrities and other pop culture phenomena around the city.)

For instance, here’s a recent Firefly cameo from the Sex in the City reboot, And Just Like That…:

And here’s another Firefly cameo with actress Hailee Steinfeld, while she was in Manhattan to shoot Marvel/Disney’s Hawkeye:

Why is Firefly so pervasive across New York? Compare this heat map of recent New York movie locations featured in Vulture (on the left), with the core travel routes taken by Firefly empowered taxis and rideshare vehicles in NYC (on the right):

Upcoming major movies with scenes shot in New York include Marry Me with Jennifer Lopez and Owen Wilson and Marvel's Doctor Strange in the Multiverse of Madness, along with all the many shows across TV and streaming platforms shot in New York.

So if you want to play Spot the Firefly cameo, tweet a screengrab at us @Firefly_Cities or use the hashtag #FireflyInTheWild.