New York Taxi Advertising
Reach millions across New York City's five boroughs with Firefly's GPS-targeted taxi advertising network. Digital tops, wraps, and in-car placements — all measurable, all mobile, all day.
Why Advertise on NYC Taxis?
New York City is the #1 media market in the United States, and its 13,000+ licensed yellow cabs cover every borough, every day. Taxi advertising puts brands at street level — moving through Times Square, SoHo, Wall Street, Williamsburg, and everywhere in between.
Millions of daily impressions across all five boroughs.
GPS-enabled targeting by neighborhood, time of day, and real-time triggers.
CPMs well below traditional NYC billboards.
The only licensed vehicle advertising channel in the city.
Digital Tops in NYC
Firefly's high-resolution LED rooftop displays are the centerpiece of NYC taxi advertising. Full-motion video, GPS-triggered creative, and programmatic buying — on the largest, sharpest screens in the market.
Geofencing
Activate campaigns exactly where decisions happen — from a 3-block radius around your store to high-traffic venues — ensuring your message reaches consumers at the moment of intent.
Dayparting
Align your message with real-world behavior. Capture morning commuters, lunchtime crowds, and late-night audiences with tailored creatives that match the city’s rhythm.
Dynamic Creative
Adapt in real time using data-driven, location-based, weather, and audience signals — delivering context-aware messaging that increases relevance and recall.
3D & Anamorphic
Break through NYC’s visual clutter with immersive 3D formats that command attention and drive organic engagement on the street and on social.
Wehicle Wraps Across Manhattan and Beyond
Turn NYC taxis into rolling billboards. Firefly offers full (360°), partial (270°), and door (180°) wraps — plus exclusive glow wraps that light up the streets after dark.
A fleet of wrapped cabs in Manhattan creates the visual impact of a citywide brand takeover at a fraction of billboard cost. Wraps consistently generate organic social sharing, extending campaign reach beyond paid impressions.
In-Car Advertising for Captive NYC Audiences
Taxi TV reaches passengers where they can't scroll past. Unskippable video on the partition screen, with average ride times of 15–20 minutes. It's one of the highest-engagement placements in digital out-of-home.
Firefly's in-car network also supports interior cards, seatback placements, and QR-enabled formats for direct response.
Targeting & Measurement Built In
Every Firefly campaign comes with GPS-verified impression tracking and advanced attribution tools. Know exactly where your ads ran, who saw them, and what happened next.
Neighborhood-level geofencing across all five boroughs.
Foot traffic attribution linking ad exposure to store visits.
Brand lift studies and QR/URL response tracking.
Digital retargeting of exposed audiences.
Citywide Coverage
Firefly's NYC network covers every major corridor and borough:
Manhattan — Times Square, SoHo, Wall Street, UES/UWS, Hudson Yards, Harlem Brooklyn — Williamsburg, DUMBO, Park Slope, Downtown Brooklyn Queens — Astoria, LIC, Flushing, JFK & LaGuardia airports The Bronx — South Bronx, Fordham, Yankee Stadium area Staten Island — Ferry terminal commuter routes
For a deeper dive into NYC taxi advertising by neighborhood, see our complete NYC taxi ads guide.
READY TO OWN THE STREETS OF NEW YORK?
Get a custom proposal for your NYC taxi advertising campaign — digital tops, wraps, in-car, or a full package.