Firefly is thrilled and grateful to be recognized as a Gold and Silver winner at the 2026 OBIE Awards across three categories, for two New York City campaigns running on its digital taxi tops.
Verified Closer Than You Think
United Airlines | 72andSunny | Dentsu
Gold, Contextual Brilliance
Gold, Programmatic & Real-Time OOH
Firefly’s digital tops turned NYC taxis into live travel advisors for United Airlines. Using real-time GPS and traffic data, each screen showed the drive time to Newark (EWR) and JFK from the cab’s exact location, challenging New Yorkers’ habit of defaulting to JFK. The creative was generated by the city itself, so the proof appeared at the very moment travelers were deciding.
Give Us the Finger
ŌURA | nice&frank | Rapport
Silver, Industry Sectors: Healthcare OOH
Firefly’s digital and static tops took “Give Us the Finger” to the streets of New York City for ŌURA, reframing aging as something to look forward to rather than fear. The line reads as a provocation at first, then pays off once you realize the index finger is where the Oura Ring is worn. On the move, the idea met New Yorkers right where life happens.
A Night To Celebrate at MoMA
Great campaigns are built together.
A big thank you to our clients, agency partners, and every Firefly team member who helped bring these award-winning campaigns to life.
